The surgical name for a face lift is Rhytidectomy. It is the general term applying to the various techniques used to tighten, uplift and remove excess skin, while supporting the underlying muscle tissue, and to reduce certain lines and wrinkles thus creating a more youthful appearance. A brow lift or upper face lift corrects the forehead or eye area. It does not remove actual eye bags - this is an additional procedure and often done along with the face lift, called Blepharoplasty. A lower face lift tightens sagging skin in the lower half of the face and neck, improving jaw line jowls, and flabby cheeks. Face-lifting is most appropriate and effective in the forty years and over age group. The effects last approximately five to ten years.